Ideation is the creative process of creating, developing, and communicating new business ideas.
When we plan to establish a new business, we leverage an existing concept or we create our own unique idea.
The same is true for developing an existing business.
I've always struggled with determining that's harder - locating the thought or implementing on it.
Sometimes ideas are simple enough to conjure, and the tricky part is deciding if it is good enough as thefoundation for creating a profitable business.
For those who have what you think is a"good idea", another challenge is to prove or test it will translate into a successful venture.
Then there are times when a workable idea is the hardest thing to find.
It may look like all of the good ideas are accepted, and you're left on the sidelines with the toolsand desire to begin or grow a business but, the ideation process can take a day or it may take decades, and as with the creative process, it is usually unproductive to hurry it.
Besides another common barrier of resources (people and money ), the absence of a"great idea" is often what prevents people from taking action in their dream of becoming their. The process of developing that idea, and your business concept, may perhaps incorporate some degree of testing through prototyping and iteration.
During these early stages, your thought will undoubtedly evolve and might even morph into something entirely different.
There are three basic classes for business ideas, and contemplating these classes might help withsparking that next great brainchild or validating your present one:
Examples could include the Segway, Virtual Reality and other product creations.
This is the toughest category for new business ideas.
There are very few truly and totally new ideas.
By"new" I mean something which absolutely doesn't currently nor previously exist at all.
It's easy to confuse a new idea with what's really an improvement or disturbance of an existing or standard means of doing something.
Truly new and special ideas are tough to find, so don't get duped by believing this is the sole source of viable new thoughts.
Examples include exterior-express car washes (where you remain in the car), Virgin Airlines,LED lighting, and Disney Land.
You take an existing product or service and you make or send it in a better manner, either directly or indirectly.
You may use better quality raw materials, by way of instance, or you might add value to the serviceor product by adding additional services or add-ons.
Disruption - a new and revolutionary method of doing something.
Our modern interconnected world - supported and made possible by the internet - now enables us to completely reinvent, disrupt and transform entire industries.
The internet and other technologies aren't the only means to execute on a tumultuous business idea, but it's certainly accelerated our ability to do so.
For existing businesses, the best source of ideas is usually your clients.
Yet it requires somewhat more than simply experiencing or studying something to ignite your next great idea.
From the article"How to Generate Good Ideas" by Belle Cooper, Steve Jobs is quoted as sharing that creative individuals can"connect experiences they've had and synthesize new things." In his observation,
creative individuals always have" had more experiences or they've thought more about their experiences than other folks."